The picture shows Framwellgate Waterside, part of the national cycle network route through Durham which also connects with a major route to Newton Hall and the riverbank paths. Yet as a car driver you could be completely unaware that this is a major cycle route as there is no obvious cycling provision. Cyclists can be unsure whether they are meant to be on the road or on the footway by the river.
At the far end of the shot, the road disappears under the Gates shopping centre, where are located two car parks with a capacity of over 450 places. Despite this we have on-road car parking all along this stretch of road. Providing a fully-segregated bi-directional cycle path of decent width instead would send a much stronger signal that cycling is being taken seriously as a mode of transport. If the parking really is required, then when the passport office site is redeveloped the road should be shifted across to make more room for dedicated cycle infrastructure.